Bristol City Council and Public Health England (PHE) are urging adults in the South West to take action to improve their health with a new campaign.
They cite figures which show:
• 83% of 40-60 years olds are either drinking too much, are inactive or are overweight or obese
• 16% increase in the number of overweight or obese adults in the last 20 years
• Diabetes rates have doubled amongst this age group in this period – 90% of adults with diabetes have Type 2
Local people aged 40-60 in particular are being encouraged to take the One You quiz, which will give an immediate assessment of current health and wellbeing and support them to “change their habits and live more healthily in 2017 and beyond.”
In Bristol around six in ten people are either overweight or obese, around four in ten are physically inactive, and approximately three in ten drink more than the recommended allowance.
Councillor Fi Hance, Bristol City Council Cabinet Member for health and wellbeing, said: “Modern life is busy and some of the things that have been designed to make our lives easier may actually be damaging our health in the long term.
“Many of us work long hours in sedentary jobs, which means that we’re not very active and may rely on convenience food, but it’s so important to find time to prioritise health.
“We’ve just launched our new LiveWell Bristol website which is designed to signpost people to local services – whether that’s about losing weight, quitting smoking or getting active. It’s never too late to improve your health.”
Russ Moody, Health and Wellbeing Programme Lead for Public Health England South West, said: “The How Are You Quiz will help anyone who wants to take a few minutes to take stock and find out quickly where they can take a little action to make a big difference to their health.”
More than 1.1 million people across England have taken the quiz so far and where appropriate, been directed to download apps like Couch to 5K, Alcohol Checker and Easy Meals. Visit www.livewellbristol.co.uk to take part.